Sample Cases & Eyewear Cases for Professionals

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Welcome to the Pull-Up B2B Shop

Please note: A brief registration is required to place orders. Don’t worry: activation happens automatically, and you can get started right away.

Turn every customer visit into a sales opportunity.

The world’s first pull-up mechanism instantly transforms your sample case into a professional presentation display.

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Design your suitcase

Choose the right inlays, trays, and inserts—and design the interior exactly to suit your needs.

Configure now

Professional Pull-Up Sample Case – Portable, Durable, Customizable

Our patented sample cases and collection cases with pull-up technology provide perfect organization for eyewear, medical technology, watches, cameras, and much more.

Whether in field sales, at trade shows, or in the showroom – the Pull‑Up Samplecase transforms within seconds into a clearly organized folding display rack with integrated trays and provides immediate access to your products.

Made in Germany, individually configurable, and designed for durability.

Our bestseller

Pull Up Samplecase – Avantgarde 61 L Brillenkoffer für bis zu 240 Brillen - Pull Up Samplecase

Avantgarde 61L - Glasses case for 240 pairs of glasses

$657.69 USD

Avantgarde Series - Pull Up Samplecase - Leicht, robust & mobil - Pull Up Samplecase

Avantgarde Series – Pull-Up Sample Case – Lightweight, Robust & Mobile

The AVANTGARDE presentation cases are lightweight, durable, and ideal for field sales....

Avantgarde Series – Pull-Up Sample Case – Lightweight, Robust & Mobile

Design your glasses case Configure eyewear trays—perfectly tailored to your collection

Design your sample case exactly the way you want.

With our intuitive configurator, you can easily select suitable trays, inserts, and accessories—perfectly tailored to your collection.

Whether for 4, 5, or 6 pairs of glasses, customize the interior to your needs, view your selection instantly in preview mode, and send your inquiry or order directly.

Simple, fast, professional.

👉 Configure now and create the perfect sample case in just a few minutes!

Configure now

NO SORTING. NO MISSED OPPORTUNITIES.

Everything included. Sell more.

Thanks to the large capacity, you don’t need to preselect anything. It can hold up to 400 eyeglass models, ensuring there’s something right for every customer.

Show more – sell more

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THE PERFECT COMBINATION OF ELEGANCE AND EFFICIENCY.

A performance that impresses.

A presentation that impresses.
The unique design and thoughtful functionality make an impact from the very first moment. Every aspect is designed to make your presentation more professional, organized, and successful.

Your customer will immediately recognize: It’s not just the product that’s right—the presentation impresses, too.

A sample case for life.

Impress with quality.

Pull Up stands for uncompromising quality. Made from high-quality, durable materials, these suitcases will accompany you for a lifetime. No constant replacements, no hassle—just reliable protection, no matter how often you travel.

Choose your presentation style

Classic Series
Robust, well-designed, presentation-ready.
The Classic Series stands for maximum stability, first-class workmanship, and lasting durability. Made in Germany – ideal for stationary presentations such as showrooms, specialty stores, or trade fairs. For anyone who values a confident appearance.

Key features:
- Maximum stability: For continuous, intensive use.
- Ideal for permanent locations: Perfect for stores and trade show booths.
- Not suitable for air travel: Designed for stationary use.
- Available in three sizes: For individual requirements.
- Easy to move: Large casters and 360° smooth-running wheels.
- Made in Germany: High-quality quality that lasts.
For the Classic Series
Avant-Garde Series
Lightness meets design.
The Avantgarde Series combines modern design with practical functionality. It is lightweight, stylish, and ideal for travel—whether visiting clients, traveling, or working in the field. Air-travel-ready and prepared for every assignment.

Key features:
- Lightweight & flexible: For maximum mobility.
- Air-travel-ready: Also suitable as checked baggage.
- Available in 7 sizes: Also available as a carry-on version.
- Easy to handle: Telescopic handle & sturdy wheels.
- Customizable: Colors & personalization available.
- Ready for use on the go: Ideal for travel & on-site presentations.
To the Avantgarde series

With multiple columns

“If setup takes too long, the customer’s mood can quickly turn sour. Pull Up Cases are different: set them down, open them, pull them up—and the collection is ready to go.”
— Gerd Meiertöns, Managing Director
“We have 30 field sales representatives. That makes it all the more important that everyone presents the same collection. The Pull Up Cases support us perfectly in this regard.”
— Martina Benetollo, Planning Department
“We are impressed by the efficient presentation system and the high quality. We used to have constant problems with defective sample cases. The Pull Up Cases stand out for their durability and excellent service.”
— Dominique Varlet, Managing Director
“We use the pull-up cases at trade fairs, among other places. Our salespeople keep them right at the table—they save space and keep the booth tidy.”
— Thomas Kolb, Head of Trade Fairs & Events
“We currently use 16 cases from the Avantgarde series for regional presentations and international trade fairs. When collections change, space, efficiency, and durability are crucial.”
— Mirko Gutermuth, Owner of Blue-Berry GmbH
“One of the main criteria when purchasing was the Pull Up Cases’ suitability for air travel. With the optional airport protective cover, they are secure and lockable.”
— Stefan Rebok, Key Account Manager