
Welcome to the Pull-Up B2B shop
Please note: A short registration is necessary to place orders. Don't worry: Activation happens automatically and you can start right away.

Turn every customer visit into a sales opportunity.
The world's first pull-up mechanism turns your pattern case into a professional presentation surface in no time.

Design your suitcase
Choose suitable inlays, tableaus, and inserts – and design the interior exactly according to your needs
Pull-Up sample case for professionals – mobile, robust, individual
Our patented sample cases and collection cases with pull-up technology offer perfect organization for glasses, medical technology, watches, cameras and much more.
Whether in field service, at trade fairs or in the showroom – the pull-up sample case transforms in seconds into a clear folding shelf with integrated trays and provides immediate access to your products.
Made in Germany, individually configurable and designed for durability.


Our bestseller

Pull Up Samplecase – Avantgarde 61 L glasses case for up to 240 glasses

Avantgarde Series - Pull Up Samplecase - Light, robust & mobile
The AVANTGARDE presentation cases – lightweight, robust, and ideal for field service....

Design your glasses case Configure glasses displays – perfectly tailored for your collection
Design your sample case exactly as you wish.
With our intuitive configurator, you can easily choose matching trays, inlays, and accessories – perfectly tailored to your collection.
Whether for 4, 5, or 6 glasses – configure the interior individually, see your selection immediately in preview mode, and send your inquiry or order directly.
Simple, fast, professional.
👉 Configure now and get the perfect sample case in just a few minutes!



NO SORTING. NO MISSED OPPORTUNITIES.
Everything included. Sell more.
Thanks to the large volume, you don't need to make a preselection. Up to 400 glasses models can fit – so there is guaranteed to be the right one for every customer.
Show more – sell more

THE PERFECT COMBINATION OF ELEGANCE AND EFFICIENCY.
A performance that convinces.
A performance that convinces.
The unique design and thoughtful functionality impress from the very first moment. Every aspect is designed to make your performance more professional, structured, and successful.
Your customer will immediately recognize: It's not just the product that is right – the performance also convinces.

A SAMPLE CASE FOR LIFE.
Convince with quality.
Pull Up stands for uncompromising quality. Made from high-quality, durable materials, these suitcases accompany you for a lifetime. No constant replacement, no hassle – just secure protection, no matter how often you are on the go.
Choose your presentation style
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Classic Series
To the Classic seriesRobust, thoughtful, presentation-strong.
The Classic Series stands for maximum stability, first-class workmanship, and lasting durability. Made in Germany – ideal for stationary presentations such as showrooms, specialty stores, or trade fairs. For all who value a confident appearance.
Main features:- Maximum stability: For durable, intensive use.
- Ideal for fixed locations: Perfect for shops & trade fair booths.
- Not flight-capable: Designed for stationary use.
- Three sizes available: For individual requirements.
- Easy to move: Large wheels & 360° easy-roll casters.
- Made in Germany: High-quality that lasts.
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Avantgarde Serie
To the Avantgarde seriesLightness meets design.
The Avantgarde Series combines modern design with practical functionality. It is light, stylish, and ideal for on the go – whether with clients, traveling, or in the field. Flight-capable and ready for any use.
Main features:- Light & flexible: For maximum mobility.
- Flight-capable: Also suitable as checked luggage.
- Available in 7 sizes: Also as a carry-on version.
- Easy handling: Telescopic handle & stable wheels.
- Individually customizable: Colors & personalization possible.
- Mobile ready: Ideal for travel & on-site presentations.
With multiple columns
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"If the setup takes too long, the customer's mood quickly sours. With the Pull Up Cases, it's different: place it down, open it, pull it up – and the collection is ready to use."
— Gerd Meiertöns, Geschäftsführer
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"We employ 30 field staff. It is all the more important that everyone shows the same collection. The Pull Up Cases support us optimally here."
— Martina Benetollo, Planning Department
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"We are convinced by the efficient presentation system and the high quality. Previously, we constantly had problems with defective sample cases. The Pull Up Cases impress with durability and good service."
— Dominique Varlet, Managing Director
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"We use the Pull Up Cases, among other things, at trade fairs. Our salespeople have them directly at the table – this saves space and keeps the booth tidy."
— Thomas Kolb, Head of Trade Fairs & Events
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"We currently use 16 cases from the Avantgarde series for regional presentations and international trade fairs. With changing collections, space, efficiency, and durability are crucial."
— Mirko Gutermuth, Owner Blue-Berry GmbH
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"A main criterion when purchasing was the flight suitability of the Pull Up Cases. With the optional airport protective cover, they are secure and lockable."
— Stefan Rebok, Key Account Manager

Mobile Optics Workshop

Individual suitcase

glasses case

Watch case
Find your ideal sample case
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Classic Series - Pull Up Samplecase
The presentation cases of the CLASSIC series are the first choice when...
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Avantgarde Series - Pull Up Samplecase - Light, robust & mobile
The AVANTGARDE presentation cases – lightweight, robust, and ideal for field service....