SILMO PARIS 2026

DATE September 25-28, 2026
BOOTH 7B 323

eyewear

The Pull-Up Samplecase is the first presentation case of its kind – featuring patented pull-out technology and a foldable shelving system. For over ten years, it has set new standards in mobile product presentation – especially for eyeglass frames, high-quality sample collections, and much more.

Whether you’re in the field, speaking directly with customers, or attending international trade fairs: With the Pull-Up Samplecase, you’re always perfectly organized. In just a few seconds, you can transform your case into a clearly arranged display shelf. This saves space and time – and leaves a lasting impression.

The Pull-Up Samplecase is made for professionals, proven in practice – and, of course, Made in Germany.

How it all began: the story of the Pull-Up Case

Which series suits you?

Personalization

Design your glasses case exactly as you envision it:

  • Logo printing: Add your company logo to the case for a professional appearance.
  • Interior fittings: Customized compartments and padding for maximum protection and presentation.
  • Tailored solutions: We offer customized options to adapt the case perfectly to your needs.

Image modified by AI.

Go to the configurator
Logo Beispiel für Konfigurator

Pull-Up Sample Case – customized with your logo printed on it

Turn your Pull Up Samplecase into a brand ambassador

Your product. Your brand. Your presence.

You can have your Pull Up Samplecase printed with your custom logo – professional, eye-catching, and strengthening your brand. Whether for sales visits, presentations, or trade shows: With your personalized sample case, you are guaranteed to make a lasting impression.

How it works:
Simply send us your logo or upload it in the configurator in one of the following formats: JPG, PNG, or SVG. We will take care of the high-quality printing and ensure that your logo is showcased perfectly on the case lid.

Your benefits:
✔️ Professional brand presentation
✔️ High-quality logo printing
✔️ Visibility at every presentation

Image is an illustrative AI-generated image, not an original case!

👉 Request your sample case with logo now and make an impression!

Go to the configurator

Revolution in Eyewear Presentation

Over 12 years ago, we launched the Pull Up Samplecase—revolutionizing the presentation of eyewear frames.

Your benefits at a glance:

  • Presentation with just one movement
  • No tedious unpacking or repacking
  • Maximum focus on your customers
  • Space for up to 400 eyewear frames per case

Rely on a proven system that perfectly combines efficiency, style, and functionality—for a professional appearance that makes a lasting impression.

Flexible dashboards

Our ultra-lightweight trays made of dimensionally stable foam offer optimal protection and maximum flexibility—ideal for constantly changing collections.

Available in three heights:

  • 3 cm – For prescription frames
  • 4 cm – For sunglasses & large frames
  • 5 cm – For particularly large models

Trays can be easily replaced and adjusted—modular, professional, and future-proof.

Discover now
Adapter Gurt für Avantgarde - Pull Up Samplecase

Accessories

Enhance your eyewear case with practical accessories that offer even more flexibility and convenience:

  • Additional trays: Expand your presentation options with modular trays that can be adapted to your needs.
  • Replacement parts: If needed, you can quickly and easily replace wheels, handles, and other components.
  • Transport solutions: Optional trolleys and carrying straps make transporting your case even more convenient and mobile.

Discover accessories

Design your glasses case – trays for sunglasses & prescription frames

Design your eyewear case – trays for sunglasses & prescription frames

Use our configurator to customize eyewear trays – for 4, 5, or 6 glasses per row, tailored to your collection.

Choose between inserts for sunglasses, prescription glasses, or mixed displays.

See the result instantly in preview mode – and request a quote or order directly in just a few clicks.

Ideal for sales representatives, trade shows, or showrooms.
👉 Get started now and configure your personal glasses case!
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black and white

Avant-Garde Series

Compact, sturdy, and timeless in design – the Avantgarde sample case combines lasting quality with modern functionality.
Easy to handle, impressive in appearance – perfect for professional use in the field, at trade shows, or during customer meetings.

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❗ Note: All prices are excluding trays and inserts.
👉 Please configure your case individually according to your requirements – tailored to your industry, contents, and presentation goals.

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Classic Series

Reliable, functional, and proven – the Classic Sample Case impresses with its robust construction and clear organization.
A true professional case for field sales – perfect for daily use, at trade shows, in showrooms, or directly in optical stores.

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❗ Note: All prices exclude trays and inserts.
👉 Configure your case individually – tailored to your industry, your products, and your presentation goals.

Do you have any questions? We’re happy to help!