SILMO PARIS 2026

SILMO Paris
DATE September 25-28, 2026
BOOTH 7B 323
SILMO Paris
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Pull-Up Sample Case – The flexible sample case for professionals

Whether in the field, at trade shows or in the showroom – the Pull-Up Samplecase is your ideal sample case for professional product presentations. With the patented pull-up system , you can transform your case into a clearly organized display shelf in seconds. This keeps your products organized and within easy reach at all times – without any lengthy searching.

Every sample case is individually configurable: Whether eyeglass frames, cameras, cosmetic products, technical accessories or medical samples – you decide what fits inside. The clever inserts and flexible trays ensure perfect organization.

Thanks to its durable materials, well-designed interior and easy handling , the Pull-Up Samplecase is the perfect companion for your professional everyday life – compact, mobile and stylish.

▶ Discover the many applications now and find the sample case that is the perfect fit for your sales routine and your company .

How the Pull Up Sample Case Works

Our bestseller

Avantgarde Series - Pull Up Samplecase - Leicht, robust & mobil - Pull Up Samplecase

Avantgarde Series – Pull-Up Sample Case – Lightweight, Robust & Mobile

The AVANTGARDE presentation cases are lightweight, durable, and ideal for field sales.... 

Avantgarde Series – Pull-Up Sample Case – Lightweight, Robust & Mobile

Classic Series - Pull Up Samplecase - Pull Up Samplecase

Classic Series - Pull-Up Sample Case

The presentation cases in the CLASSIC series are the first choice for... 

Classic Series - Pull-Up Sample Case

Design your suitcase

Use our configurator to customize your case’s interior exactly to your requirements. Whether compartments, inserts, or trays – you decide what fits inside.

Configure now
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NO SORTING. NO MISSED OPPORTUNITIES.

Everything included. Sell more.

Thanks to the large capacity, you don’t need to preselect anything. It can hold up to 400 eyeglass models, ensuring there’s something right for every customer.

Show more – sell more

View all sizes

THE PERFECT COMBINATION OF ELEGANCE AND EFFICIENCY.

A performance that impresses.

A presentation that impresses.
The unique design and thoughtful functionality make an impact from the very first moment. Every aspect is designed to make your presentation more professional, organized, and successful.

Your customer will immediately recognize: It’s not just the product that’s right—the presentation impresses, too.

A sample case for life.

Impress with quality.

Pull Up stands for uncompromising quality. Made from high-quality, durable materials, these suitcases will accompany you for a lifetime. No constant replacements, no hassle—just reliable protection, no matter how often you travel.

Choose your presentation style

  • Classic Series

    Robust, well-designed, presentation-ready.
    The Classic Series stands for maximum stability, first-class workmanship, and lasting durability. Made in Germany – ideal for stationary presentations such as showrooms, specialty stores, or trade fairs. For anyone who values a confident appearance.


    Key features:

    • Maximum stability: For continuous, intensive use.
    • Ideal for permanent locations: Perfect for stores and trade show booths.
    • Not suitable for air travel: Designed for stationary use.
    • Available in three sizes: For individual requirements.
    • Easy to move: Large casters and 360° smooth-running wheels.
    • Made in Germany: High-quality quality that lasts.
    For the Classic Series 

  • Avant-Garde Series

    Lightness meets design.
    The Avantgarde Series combines modern design with practical functionality. It is lightweight, stylish, and ideal for travel—whether visiting clients, traveling, or working in the field. Air-travel-ready and prepared for every assignment.


    Key features:

    • Lightweight & flexible: For maximum mobility.
    • Air-travel-ready: Also suitable as checked baggage.
    • Available in 7 sizes: Also available as a carry-on version.
    • Easy to handle: Telescopic handle & sturdy wheels.
    • Customizable: Colors & personalization available.
    • Ready for use on the go: Ideal for travel & on-site presentations.
    To the Avantgarde series 

What our customers say about our suitcases:

  • “If setup takes too long, the customer’s mood can quickly turn sour. Pull Up Cases are different: set them down, open them, pull them up—and the collection is ready to go.”

    — Gerd Meiertöns, Managing Director

  • “We have 30 field sales representatives. That makes it all the more important that everyone presents the same collection. The Pull Up Cases support us perfectly in this regard.”

    — Martina Benetollo, Planning Department

  • “We are impressed by the efficient presentation system and the high quality. We used to have constant problems with defective sample cases. The Pull Up Cases stand out for their durability and excellent service.”

    — Dominique Varlet, Managing Director

  • “We use the pull-up cases at trade fairs, among other places. Our salespeople keep them right at the table—they save space and keep the booth tidy.”

    — Thomas Kolb, Head of Trade Fairs & Events

  • “We currently use 16 cases from the Avantgarde series for regional presentations and international trade fairs. When collections change, space, efficiency, and durability are crucial.”

    — Mirko Gutermuth, Owner of Blue-Berry GmbH

  • “One of the main criteria when purchasing was the Pull Up Cases’ suitability for air travel. With the optional airport protective cover, they are secure and lockable.”

    — Stefan Rebok, Key Account Manager
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Find your ideal sample case