The WOW effect – is sales-promoting!

The WOW effect: How the Pull Up Samplecase changed sales

Already in the first months after the introduction of the Pull Up Samplecase, it became clear how brilliant this invention really is.
What we had hoped for was confirmed in every customer conversation – and that in a single, magical moment: the opening of the case.

The first impression counts – and it sticks

Every, really every customer had the same facial expression when the case was opened for the first time at the optician:
A clear "WOW"!

Suddenly there was amazement, enthusiasm, curiosity.
And exactly at that moment, something decisive happened:
An immediate positive connection was established between the sales representative and the customer.

The WOW effect as a door opener

Some representatives made this effect their own. They said with a smile:
"A WOW effect like the one you just experienced with this case, you will also have with our glasses."
And suddenly the atmosphere was not only relaxed but really pleasant.
An icebreaker, as you can only wish for in sales.

Others went a step further:
"Let me just open this case for you briefly – I promise you will be thrilled."
This curiosity was contagious. The customer really wanted to see what would impress them so much.
Even before the glasses were on the table, the attention was there.

The Pull Up Samplecase arouses curiosity – and increases sales

The case itself took the first hurdle in sales:

·        *  Aroused attention

·        *  Generated interest

·        *  Created positive mood

 

The result?
Already in the first months after the deployment of the Pull Up Samplecase, our representatives were able to report noticeably increasing sales.
The case was not just a classic glasses case – it became a sales tool.

More than just a case

Today we know: The Pull Up Samplecase is much more than just an ordinary sample case.
It is an experience – a door opener, a conversation starter, a success factor.

And this success began exactly in the first weeks of its deployment, when we experienced for the first time how much a simple "WOW" can make a difference.